More news on ingame advertising

I was just reading steam forums when I got some more info about what the advertisments will be like

- The ads are placed in natural places, like, billboards, soda machines..
- The ads are so small they won't cause a big download..
- They cause NO fps differnet and won't lag you ingame...
- They are not spy ware...

Here's a sample of what it could look like...

Ingame Counter Strike Source Preview Image